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Baby to Big is a high concept board book that translates familiar objects and ideas from a baby’s world to that of their hip millennial adult counterparts, through bold, iconic images.
A series debut, Baby to Big humorously compares the perspectives of babies and adults through vibrant illustrations. After creating a book of pictograms for his toddler nephew, designer and architect Rajiv Fernandez developed an idea of using iconic images to translate concepts between kids and grown ups. Coupling his trademark graphic style with his love for puns, Baby to Big takes cues from the millennial lexicon and pop culture to unite hip parents with growing little minds.
Rajiv Fernandez’s background is as diverse as his name. Hailing from the Great Plains of Iowa and Nebraska, his endeavors have taken him all over the world, from Buenos Aires to Bangalore, and finally to Brooklyn where he currently resides as a practicing architect. His professional portfolio includes a bespoke bar in his family’s restaurant and designs for Brooklyn’s Barclays Center. He received a Master of Architecture from Columbia University where his research focused on material studies, graphic representation, and color theory. He is also a trained improviser and can be found performing on the New York comedy circuit. Applying his humor to design competitions, he has won a number of awards from the satirical collective Reality Cues. When not drawing pictures or making people laugh, you can find him daydreaming about winning Wimbledon!